Strategy first. Then we make it gorgeous.
I’m Thobi, a brand strategist, creative director, and the person you call when you’ve got something good but need help making sure everyone else sees it, too.
From the strategy behind your brand to the content and design that bring it to life, I help you connect the dots so your brand actually makes sense to the people you’re trying to reach.
The Full Glow-Up
The process of aligning your brand’s strategy, visuals, voice, and vibe with your main character energy.
Two ways to work with me.
Pick the problem you’re trying to solve.
I need strategy.
Your work is good, but something online isn’t clicking. The Blueprint™ is where we figure out what’s getting lost and what to do about it.
I need a brand glow-up.
You know who you are. Now you need a brand that looks like it. Identity, launch assets, and websites built on strategy, not just vibes.
Strategist brain. Designer eye. Internet native.
I think like a strategist.
I’m not guessing. I look at what’s working, what isn’t, and why, then build a plan around what I find.
I see like a designer.
Strategy is the foundation, but people still judge with their eyes. I make sure the plan looks as good as it works.
I live on the internet.
6M+ views on my own platforms. I know how people actually scroll, search, and decide, because I’m doing it too.
And after 7 years of teaching, I can explain anything to anybody. Including why your bio isn’t working. 😌
Hi, my name is Thobi. But you can CallMeThobs.
(Yes, all at the same time.)
I started out designing, found my way into content creation, and somewhere along the way realized I was just as interested in why things worked as I was in making them look good. Now I get to bring all three together to help brands, creators, and businesses show up with a little more intention.
That’s CallMeThobs Studio. Strategy with personality. Design with a point.
Not sure where to start? That’s literally what I’m here for.
Tell me what’s going on and I’ll point you in the right direction.
Help Me Choose →
Already know what you want? Let’s talk →
THE RECEIPTS YOU’VE BEEN ASKING FOR
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![A row of orange oranges on a green tennis court, with a brown chair positioned near white boundary lines and a tennis net in the background.]()
BRAND DESIGN
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![A young woman smiling, standing indoors in a decorated space with plants and white balloons hanging overhead.]()
MERCH DESIGN
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![A dark glass bottle with a beige cap and a white label that reads "soft cashmere essential oil blend 1 oz" positioned in front of a white rectangular box with black text that repeats "soft cashmere" and mentions "essential oil blend 1 oz".]()
PRODUCT DESIGN
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![Multiple digital devices displaying a website for a swimwear brand called Salt & Sinner, featuring women in swimsuits at the beach and a menu with options like shop all, new arrivals, lookbook, fit guide.]()
WEB DESIGN
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BRAND DESIGN
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![White T-shirt with black text reading 'AUSTIN, NETHERY' and an orange, yellow, and purple abstract head design, displayed in front of a concert crowd and stage with bright lights.]()
MERCH DESIGN
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![Multiple cans of Soleil vodka and soda with Sunset Citrus and Cherry Glow labels on a yellow background.]()
PRODUCT DESIGN
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![Flat lay of bakery boxes with a box open showing various baked goods and a card that says "Always fresh, never boring"]()
BRAND DESIGN
