You found the hub. Welcome.
I’m Thobi — brand strategist, designer, creator, and professional overthinker behind CallMeThobs.
This is where all the tabs I keep open in my brain finally have somewhere to live: branding, internet culture, things I’m currently obsessed with, and whatever else I’ve decided we need to talk about this week.
However you got here, hiiii. 🩷
Or keep scrolling. There’s more. ✨Okay, so why are you here?
I’m Here for the Branding Stuff
You want to know what’s working, what’s not, and what I’d actually do about it. Perfect. This is quite literally my favorite thing to talk about.
I Want the Lore
Sometimes I have a thought that cannot be contained to an Instagram caption. That’s what The Column is for.
Branding, internet culture, creativity, business, and occasionally whatever has taken over my brain that week.
I Want to Work With You
Oh, we’re getting serious. 👀
Whether you need me to take a quick look and tell you what I’d fix first or you’re ready for the full Blueprint treatment, there’s a level of strategy for where you are right now.
I Just Want to Hang Out
Honestly? Valid.
Instagram, Threads, and TikTok are where you’ll find the day-to-day yapping, things I’m currently obsessed with, branding thoughts nobody asked for, and whatever else is happening over here.
Come say hiiii. 🩷
Currently, the most visited tabs in my brain are:
Real Housewives of Miami
The drama is drama-ing and unfortunately I am invested.
Blueprint™ Check-Ups
Checking in on my clients after their audits and seeing what they’ve done with them. 🥹
All the Cozy Fall Movies
I have entered my blanket + candle + comfort movie era for the foreseeable future.
Cozy Coloring
Turns out my brain LOVES having one singular thing to focus on. Who knew?
My On Repeat Playlist
If I like a song, I will play it until I absolutely cannot stand it anymore. As God intended.
Halloween
Costume TBD because apparently October sneaks up on me every single year.
Things I bought, loved, and now won’t shut up about.
Basically: I got influenced, tried it myself, and decided whether it was actually worth the money.
If it made it here, I’d buy it again.
Ghost Cat on a Jack-o’-Lantern Inflatable
I saw him. I needed him. There was genuinely no further thought involved.
via ShopMy
Shop It →medicube PDRN Pink Collagen Capsule Cream
My nighttime moisturizer right now and ohhhh my skin LOVES her.
via Amazon
Shop It →Insta360 Snap Selfie Screen
Because filming yourself with the back camera is great until you realize you have absolutely no idea what’s in frame.
via ShopMy
Shop It →Burnt Orange Boho Comforter Set
The bedding responsible for making leaving my bed significantly harder this fall.
via Amazon
Shop It →Flameless Glass Candles with Remote
All the cozy candlelight without me wondering three hours later, “Wait…did I blow that candle out?”
via Amazon
Shop It →Ulanzi MT85 Pop-Up Phone Tripod
Tiny. MagSafe. Lives in my bag. Comes out approximately every time I decide something needs to become content.
via ShopMy
Shop It →As an Amazon Associate I earn from qualifying purchases. Some links on this page are affiliate links, which means I may earn a small commission at no extra cost to you. I only share things I actually use. 🩷
Everyone Wants In
A conversation about branding, creative rebuilding, the internet, and figuring out where I fit in all of it.
It got a little personal.
Anywayyyyy, come read. 🩷
Your work is good. Your digital presence should make that obvious.
If someone lands on your website or social media right now, do they immediately understand who you are, what you do, and why they should care?
That’s what we’re fixing.
The Blueprint™ is my strategy suite for figuring out what’s working, what isn’t, and what we’re actually going to do about it.
No generic checklist. No copy-and-paste strategy. Just real feedback based on your brand.
Brand Roast
$100
2–3 business days
Give me one platform and let me be nosy.
I’ll tell you what’s working, what’s getting in your way, and the 3–5 things I’d change first.
Brand Check
$350
5–7 business days
Okay, let’s look a little deeper.
We’ll figure out what’s working, what needs attention, and what you should focus on over the next 30 days.
The Blueprint
$650
7–10 business days
The whole thing.
Brand. Website. Social. Search. The way everything connects.
You’ll leave with a complete roadmap, a 30/60/90-day plan, and a strategy call with me to walk through it together.
Strategy Intensive
$850
90 minutes
Bring me the problem.
We have 90 minutes together to pull it apart, figure out what’s actually going on, and decide exactly what you’re doing next.
You leave with clarity and an action plan — not another list of things to overthink.